Sandy Hanna
All work

Anghami Year in Music

55 data points. Five listener personalities.

Client
Anghami
Year
2021
Where
MENA
2021 on Anghami: five illustrated listener characters on purple

Research shows a strong link between character and listening habits. So this time Anghami's year-end wrap told users who they are, not just what they played.

From top songs to mood swings

More than 55 data points — top songs, genres, listening times, mood swings — were mapped to five characters: The Fancy Pants, The Star Child, The Easy Breezy, The Free-Spirited and The Head Banger. Users got their character and a shareable story to post.

Fig. 01Animated 2021 in Music character on laptop and phone
The five personality cards: Fancy Pants, Star Child, Easy Breezy, Free-Spirited, Head Banger
Fig. 02The five personality cards: Fancy Pants, Star Child, Easy Breezy, Free-Spirited, Head Banger
Fig. 03Users sharing their Anghami year summaries on social media

Not just what you played — who you are.