Sandy Hanna
All work

Vibe Music Arabia

An English name with an Arabic soul.

Client
Anghami × Sony Music
Year
2021
Where
MENA
Vibe Music Arabia identity

The identity for Vibe Music Arabia, a joint-venture label between Anghami and Sony Music, made to empower a new generation at a turning point for Arabic music.

V, a dot, a vinyl

The mark joins three ideas: the V of international music, the dot of Arabic script, and a vinyl record. Around it, an arabesque built from the logo itself becomes a pattern system for artist posts, merchandise and social.

Concept: V for international music, plus Arabic dot, plus vinyl
Fig. 01Concept: V for international music, plus Arabic dot, plus vinyl
The three ideas merging into one V mark
Fig. 02The three ideas merging into one V mark
The main arabesque built from the logo
Fig. 03The main arabesque built from the logo
Secondary arabesques for the letters V, i, b, e
Fig. 04Secondary arabesques for the letters V, i, b, e
The colour palette
Fig. 05The colour palette
Social media artist posts
Fig. 06Social media artist posts
Merchandise: tote bag and tee
Fig. 07Merchandise: tote bag and tee

The V of international music, the dot of Arabic script, and a vinyl.